Greg Lashbrook is the Managing Director at Ascend Source, focused on driving the firm’s growth and expansion across the SAP ecosystem. A former Vice President at SAP, Greg brings more than 20 years of experience in enterprise software and supply chain transformation. At Ascend Source, he leads digital strategy, ecosystem alignment, and operational excellence—helping partners and customers achieve measurable, lasting outcomes. Known for his strategic mindset and deep industry expertise, Greg strengthens Ascend Source’s position as a trusted advisor at the intersection of innovation, execution, and business impact.