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1 of 11 SAP
Global Agencies
The only go to market execution partner in the SAP ecosystem.
We founded Ascend Source on a simple belief: technology partnerships should drive growth, not confusion.
In a crowded ecosystem, we help partners, platforms, and customers find clarity and momentum. We started in the SAP ecosystem, where complexity is high and outcomes matter, and built a reputation for bridging the gap between global platforms, innovative partners, and enterprise customers.
OUR PROMISE
We don’t just help partners sell technology.
We help the world’s most proven technologies get used, scaled, and valued — by leveraging the collective expertise of an ecosystem built to deliver results.
Ascend Source turns partner knowledge into adoption, adoption into consumption, and consumption into sustained growth.
WHAT THE ECOSYSTEM IS SAYING
“I am responsible for building and delivering a cohesive business model that incorporates my team, partners, and customers, ultimately resulting in a stronger client impact and a healthy ecosystem. Ascend Source has been able to propel those key initiatives by navigating our team, building trust, and understanding how we can jointly be successful.”
Chief Revenue Officer, SAP
“In 2024, we exceeded our executive-level RISE goal by 111%, achieved 67% year-over-year growth in RISE launches, and increased average RISE deal size by 93%. Ascend Source’s support, education, and advocacy were instrumental in achieving these results.”
Hyperscaler Strategic Alliance and Partner Channel Leader
“The Ascend Source team is my force multiplier for success. I am tasked with identifying, qualifying, and driving the SAP RISE agenda across North America, and I would have not been successful in the progression of those targets without the Ascend Source team.”
VP Solution Advisory, SAP
“Love my partnership with Ascend Source because of their presence at events like Sapphire. They facilitate meaningful conversations and create engaging experiences that strengthen our client relationships.”
Senior Sales Executive, SAP
“Ascend Source is the only partner who has ever taken the time to understand my key goals and initiatives, align them with my team, and bring new partners into my accounts. I am grateful for the fact they understand how to run a channel and ecosystem.”
Sales VP, SAP
Executive Leadership
Courtney Byrd
CEO
Lauren Reinhertz
COO
Greg Lashbrook
Managing Director
Rob Moir
Head of Delivery
